20 years in games & film.
Why it matters, how it behaves, which tool for what. Half of it hands-on.
Build a browser extension, write a skill of your own, start your 90-day plan.
Teach it the routine parts. Spend the time you get back on the parts that need you.
| Keeping spreadsheets updated | 18 |
| Meeting notes & follow-ups | 14 |
| Invoices & paperwork | 12 |
| Checking competitor prices | 9 |
| The weekly sales report | 9 |
These come from you. Not the machine.
Research · reasoning · brainstorming. Input and output are understanding.
Send an email · make a purchase · book, pay, post. Input: intent. Output: a transaction of some sort.
Delegate these with the most care. A bad draft can be fixed. A bad transaction already happened.
Decks · sites · videos · software. Input: a message. Output: something consumable.
Every connection is a number. Training nudges trillions of them until the guesses get good. The finished model is that file of numbers.
It reads and writes in chunks, not words. Cost and speed are counted in chunks.
It sees one window of conversation. When the window fills, the oldest lines fall out.
There is always a next word, even where it knows nothing. A likely word is not a true word.
To the model maker's servers, under your plan's rules. Free plans may learn from your chats. Business plans promise not to. Every tool has a toggle.
nothing you wouldn't email an outside vendorSame brief · three machines · live
The daily drivers, plus the open ones from China.
Product shots, edits, concepts.
Clips from a sentence.
Songs and voices from a brief.
Pack shots, backgrounds, brand looks.
Your documents and the open web, with citations.
Describe it; they build it. Session 2 lives here.
Remember the file of numbers? Some labs publish it. Download it, run it on your own machine. Nothing leaves the building.
Tools will keep changing under us. What holds: your principles, your examples, your saved sessions.
one team conversation a monthBuild around approach, not tools.
It's a communication problem.
When in doubt, ask AI which AI to use.
The session is the unit, not the message.
Show what good looks like. Show what bad looks like.
Socratic beats one-shot. Every single time.
Push back. Ask what it's holding back.
Use the machines on each other.
Three to five passes. Every time.
Same task. Three models. Compare.
Nothing ships raw. Deslop every time.
The conversations are the corpus. Guard them.
Next time, everyone in this room builds real software.