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For Marketing · Engagement Plan

Cultivated AI

Raise the bar, with AI.

AIA Engineering | Ahmedabad | May 2026

Cultivated AI · For Marketing
01 · Cover

The shift

AI knows your facts. It doesn't know your story.

A buyer prompt running today "Top 5 suppliers of high-chrome grinding media for a 12 Mtpa cement plant in Gujarat?"

  • Magotteaux

    "The reference point. Developed the first cast chromium balls in 1950. The technology benchmark."

  • Molycop

    "Lean heavily on instrumentation and lifecycle costing. Published marked-ball wear tests at named mines."

  • AIA Engineering

    "Already in your backyard. Use them as the price anchor and the inventory-buffer supplier."

AIA doesn't have a product problem. It has a publishing problem.

Excerpts from a Claude response, May 2026

Cultivated AI · For Marketing
02 · The shift

The moat

The unfair advantage no competitor can copy: your data.

40 yrs

of mine-by-mine wear records

100+

unique mine, ore and media combinations

120

countries with live application data

Generic AI gives generic copy. AI on AIA's data gives content only AIA can publish.

Cultivated AI · For Marketing
03 · The moat

The plan

Eight weeks. Five steps. Your team owns it.

We don't run AIA's marketing. We build the muscle into the team. We ship the first ten things side by side, then you own it.

Step 01

Diagnose.

Weeks 1-2

Audit what AI says about AIA today. Define the Tier 1 accounts the content is pointed at.

Step 02

Excavate.

Weeks 2-4

Mine 40 years of internal trial reports into a sanitized, structured corpus AI can publish from.

Step 03

Capture.

Weeks 3-4

Interview Bhadresh, the Chief Metallurgist, a Vega lead. Build voice profiles that don't sound like AI.

Step 04

Build.

Weeks 4-7

Stand up the engine. First 8 weeks of posts, 5 case studies, the sales briefing agent, employee advocacy.

Step 05

Transfer.

Weeks 7-8 +

Hand over the playbook. Train the team. Monthly office hours. Quarterly AI shelf re-audit.

Each step has one job. Each step ships something tangible.

Cultivated AI · For Marketing
04 · The plan

Step 01

Diagnose.

Weeks 1-2

Run the AI Shelf Audit. Run the ICP workshop. Know where you stand and who you're aiming at.

What we do

  • 50 buyer-persona prompts run through Claude, ChatGPT, Perplexity and Gemini.
  • Score every answer on three axes: was AIA mentioned, was it specific, was it accurate.
  • Half-day workshop with sales leadership to define Tier 1 (top 50 named accounts), Tier 2, Tier 3.
  • For each Tier 1 account, name the buying committee: mill superintendent, comminution engineer, COO, procurement head.

Output A baseline AI Shelf score showing AIA today vs Magotteaux, Molycop, Weir, FLSmidth. Plus a target list of 50 accounts and ~250 named buyers the content will be pointed at.

Cultivated AI · For Marketing
05 · Step 1 · Diagnose

Step 02

Excavate.

Weeks 2-4

Mine AIA's own data into a corpus AI can publish from. This is the step most consultants skip and the one that makes the difference.

What we do

  • Sit with R&D, application engineering, plant heads. Pull internal trial reports, wear records, application notes.
  • Sanitize. Strip customer names where confidentiality requires. Get legal sign-off on what can be published.
  • Structure for an AI agent: indexed and tagged by ore type, mill type, geography, alloy grade.
  • Use Claude Enterprise or Azure OpenAI with a no-training contract. Data never leaves the estate.

Output A clean internal RAG corpus that becomes the fuel for every piece of content. Without this, AI gives you generic copy. With it, AI produces content only AIA could publish.

Cultivated AI · For Marketing
06 · Step 2 · Excavate

Step 03

Capture.

Weeks 3-4 (parallel to Step 2)

Record the human voices before any content gets written. The reason AI marketing fails in technical sales is that it sounds like AI.

What we do

  • Bhadresh Shah, 90 minutes. India manufacturing, hi-chrome vs forged, where the industry is going. Let him talk.
  • Chief Metallurgist or R&D head, 60 minutes. The deep technical voice. Specific opinions on alloy chemistry, heat treatment, mill liner design.
  • One Vega regional head, 60 minutes. The customer-facing voice. Stories from mines.
  • Transcribe each. Build a voice profile in Claude per person: cadence, idioms, the words they never use.

Output Three voice profiles that produce drafts in each person's actual voice. The person edits. They do not write.

Cultivated AI · For Marketing
07 · Step 3 · Capture

Step 04

Build.

Weeks 4-7

Stand up the engine and ship the first eight weeks. Five distinct things go live.

What ships

  • LinkedIn cadence. 3 posts/week from the corporate page, 1/week from each named expert, 1/fortnight from Bhadresh.
  • 5 case studies. "Named mine + named challenge + a real number + named AIA expert." Customer-cleared.
  • The account briefing agent. A Claude project sales reps query before every Tier 1 meeting.
  • Employee advocacy. 15 field engineers across LATAM, India, CIS, Africa amplifying with their own commentary.
  • Regional language layer. Spanish, Portuguese, Russian, Arabic versions for Vega's regional reps.

Output A working publishing system shipping 6-8 posts/week, 5 published case studies, an active sales briefing agent, and 15 amplifying field engineers in 4 languages.

Cultivated AI · For Marketing
08 · Step 4 · Build

Step 05

Transfer.

Weeks 7-8 + ongoing

Hand over the keys to AIA's team. Otherwise we have built a dependency, not a capability.

What we do

  • Document the operating playbook: weekly content calendar, prompts, voice profiles, case-study template, legal review checklist.
  • Train the AIA marketing team and the SMEs on the AI tooling. Hands-on. Not a slide deck.
  • Monthly office-hours retainer for 6 months: one call a month, troubleshoot, raise the bar.
  • Quarterly AI Shelf re-audit. The scoreboard for whether the program is working.

Output AIA's team owns the engine. Success metric: the AI Shelf Audit moves from "AIA gets a line" to "AIA gets a paragraph with named experts and named numbers."

Cultivated AI · For Marketing
09 · Step 5 · Transfer

The shape

Eight intensive weeks. Then your team runs it.

  • Step 01 Weeks 1-2 AI Shelf Audit + ICP target list.
  • Step 02 Weeks 2-4 Sanitized internal corpus.
  • Step 03 Weeks 3-4 Three voice profiles.
  • Step 04 Weeks 4-7 Live content engine, 5 case studies, sales briefing agent, employee advocacy.
  • Step 05 Weeks 7-8 + Playbook, trained team, quarterly re-audit.

We don't run your marketing. We build the muscle, ship the first ten things with you, then come back monthly to raise the bar.

Cultivated AI · For Marketing
10 · The shape